Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion.
In this way, the behavior of the page visitors can be tracked after they have been forwarded to the provider's website by clicking on a Facebook ad. This enables the effectiveness of the Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous for us as the operator of this website; We do not obtain the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage guidelines. This enables Facebook to place advertisements on Facebook pages as well as outside of Facebook. As the website operator, we cannot influence this use of the data.
You will find further information on protecting your privacy in Facebook's data protection information: https://www.facebook.com/about/privacy/.
You can also deactivate the remarketing function “Custom Audiences” in the advertising settings area at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you have to be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.